Honeywell Nobel Laureate Lecture Series
Promoting science and math education is a top priority for Honeywell, as is recruiting top talent globally. To marry these efforts, and to upend the declining number of young adults pursuing careers in science and math, the company partnered with Weber Shandwick to launch the Honeywell Nobel Laureate Lecture Series.
Targeting 18 universities across five countries, the program would give students the chance to interact with Nobel laureates in high-impact educational experiences.
The series relied on integrated marketing to engage students and drive Honeywell’s recruiting efforts. Tactics included live Web streams of lectures, survey cards to measure attendees’ sentiments,and social media outreach.
Over 6,200 students participated in the program. On average, 87% said they would consider employment with Honeywell, and positive feelings about the brand increased 29% as a result. â–
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