Stories by PRNEWS

Following are guidelines to use when tracking ROI in your social media efforts:

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles.

Responding to a ship hijacking by Somali pirates, Tom Rozycki, SVP of Cubitt Jacobs & Prosek, had an intense two-month experience interacting with families of hostages and other stakeholders. Here are some tips learned from… Continued

James Christodoulou, president and CEO of Industrial Shipping and Enterprises Corp., was at the center of communications around obtaining the safe release of 28 hostages held by Somali pirates on one of his company’s ships.… Continued

On Nov. 29, 2008, the tanker ship MV Biscaglia was hijacked by Somali pirates using AK-47s and rocket-propelled grenades while sailing through the Gulf of Aden. From the start, the situation was tense—and life-threatening. Three crew members, hired as onboard security, managed to escape the vessel during its capture by jumping overboard—they were rescued by helicopter. But 28 other crew members (25 Indians and 3 Bangladeshis) remained onboard.

All eyes will be on Goldman Sachs this week as it gets ready to reveal employee compensation details—after postponing the announcement last week. Given the ongoing public distrust of the financial sector and some questionable… Continued

As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost… Continued

Conduct a quick survey of C-level execs and you will find that they have one thing in common: They are held to strict, metrics-based performance standards. It is this shared connection that often separates the… Continued

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make.

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50%… Continued