Stories by PRNEWS

Low percentage of minorities going online, says study. Less than half of African-Americans and Hispanics polled in a survey regularly use the Internet, making them hard targets for messaging.

Exploration of Baltimore’s news ecosystem finds that 8 out of 10 stories are repeated or repackaged information. A study by the Pew Research Center’s Project for Excellence in Journalism exploring the news ecosystem in Baltimore suggests that while the news landscape has rapidly expanded, most of what the public learns is still overwhelmingly driven by traditional media—particularly newspapers.

Newspapers hit hard in changing media landscape. Media relations specialists have fewer newspapers to target, as approximately 293 papers folded in 2009, with nearly 100 of them closing up shop in the first quarter alone, says the “2010 State of the Media” report from Vocus.

Survey shows control issues between the two camps over green initiatives. 57% of PR practitioners say that have control of sustainability programs. Sales and operations, on the other hand, are skeptical that marketers have so much control of sustainability programs, with just 41% and 21%, respectively, saying control lies in the hands of marketers.

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two,… Continued

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50%… Continued

Thanks to an integrated campaign that featured an effective grassroots element, Deveney Communication and the Fauboug Marigny Improvement Association successfully challenged government entities in New Orleans. John Deveney, CEO of Deveney Communication, reveals what it takes to run a successful grassroots campaign.

Organization: Faubourg Marigny Improvement Association Agency: Deveney Communication Timeframe: January-June, 2009 “It’s a done deal.” That was the conclusion of just about every federal, state and local government official involved in the decision to locate… Continued

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50% of marketers indicate they have complete or consultative control of green marketing, 57% of PR practitioners say that have control of sustainability programs.

In challenging economic times, corporate social responsibility efforts could get short shrift, but that’s not the case for the CSR Awards finalists listed below, who have raised the bar in communicating CSR successes. The winners… Continued