Stories by PRNEWS

A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies.

While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.

Instead of rooms with one-way mirrors, online platforms allow observers to interact in real time with small or large groups, ask closed or open-ended questions, engage subjects in discussions and test just about any kind of message media.

In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.

A new Adweek Media/Harris Poll finds just two in five U.S. adults (43%) say they read a daily newspaper, either online or in print, almost every day.

According to PricewaterhouseCoopers ’ annual global CEO survey, 81% of CEOs worldwide are confident of their prospects for the next 12 months, while only 18% said they remained pessimistic.

71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us.

As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009.

Why communicators who are launching green initiatives need to address the needs of multiple stakeholders.

American Water overhaults its brand thanks to an organized measurement and research program.