Stories by PRNEWS

E-Mail Usage Hangs in With Social Networks

February 8th, 2010 by

71% of active social media users spend 20 minutes or more weekly with checking personal e-mails—contradicting speculation that social networking would quickly replace traditional e-mail us.

Cyber-Crime Threatens Digital Platforms

February 8th, 2010 by

As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through social media sites jumped 70% between 2008 and 2009.

Define Green Success for Multiple Stakeholders Before an Initiative’s Launch

February 8th, 2010 by

Why communicators who are launching green initiatives need to address the needs of multiple stakeholders.

Using Research and Measurement for a Company Rebranding Effort

February 8th, 2010 by

American Water overhaults its brand thanks to an organized measurement and research program.

Humor as a Serious Weapon

February 8th, 2010 by

A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.

Policy Battles: Winning Over the Public

February 8th, 2010 by

Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.

Case Study: PR Propels California Menu Labeling Bill Into Law

February 8th, 2010 by

As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.

Social Media and Cyber-Attacks; CEOs Gain Confidence; E-Mail, Social Networks on Par; Paper-a-Day No More?

February 8th, 2010 by

â–¶ Cyber-Crime Threatens Digital Platforms: As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through… Continued

Executive Speaking Tips From a Speechwriting Vet

February 8th, 2010 by

Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.

Out-There Execs: PR Strategies To Optimize Speaking Opportunities

February 8th, 2010 by

Despite living in an age when an endless amount of content is streamed out into cyberspace and back to the small screens of our digital devices, the spoken word—in a live venue—is not dead. In… Continued