Stories by PRNEWS

A turning point in the campaign to get the California menu-labeling bill (SB 1420) passed into legislation (and secure gubernatorial approval) was the release of a YouTube video that used irreverent humor to fortify its stance against the opposition, in this case, the Restaurant Association in California.

Michael Miller, president of Brown-Miller Communications, talks about lessons learned while working to help pass menu-labeling legislation (SB 1420) in California.

As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.

â–¶ Cyber-Crime Threatens Digital Platforms: As more organizations allow employees access to social networking platforms for PR and marketing purposes, a survey of 502 companies worldwide by IT security company Sophos finds that cyber-attacks through… Continued

Robert Lehrman, communications professor at American University, offers some sage advice on how to get the most out of your executive speaking opportunities.

Despite living in an age when an endless amount of content is streamed out into cyberspace and back to the small screens of our digital devices, the spoken word—in a live venue—is not dead. In… Continued

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts.

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring.

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for… Continued