Stories by PRNEWS

Is weight Media Cost the answer to AVE? A new white paper issued by the Institute for Public Relations, “New Paradigm for Media Analysis: Weighted Media Cost” (by Angela Jeffrey, Bruce Jeffries-Fox and Brad L. Rawlins) presents research that demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.

In addition to a case study, the following offers a step-by-step approach to how you can measure your media efforts.

Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring.

When conducting media outreach in smaller communities, don’t skip over community newspapers. Holly Michael, communications manager for Good Samaritan Hospital in Dayton, Ohio, regularly leverages community papers when promoting hospital programs. Here’s her tips for… Continued

Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.

Research demonstrates the increased clarity of correlation between media coverage and business outcomes when media cost data is factored in.

It may still be a secret to some that the economy is slowly showing signs of recovery. However, if your company doesn’t take advantage of this rise in the economic landscape and capitalize on the… Continued

Measuring and optimizing a campaign’s success doesn’t have to be a painful process. One way to improve measurement would be to track sales data. Tactics that drive traffic to a client’s site are great, but is that traffic converting? Always tie traffic back to measurable results.

Here’s four sure-fire tips—courtesy of Diane Thieke, marketing director at Dow Jones & Co.—to help you measure the right activities and then successfully translate your results throughout the business. 1. Go ahead and jump in—before… Continued

Venerable PR measurement tools such as circulation and ad dollar equivalency are fading. As we face tighter budgets, an ever-increasing need for accountability and the shift to digital, our industry has been finding better ways to measure the value we provide our clients.