Working within a limited budget is nothing new for a PR practitioner at a nonprofit hospital. Debbie Janis, community relations manager at Good Samaritan Hospital in Dayton, Ohio, shares some cost-saving steps to consider when developing and executing campaigns on a shoestring.
• Leverage in-house subject experts: Free knowledge within your organization could lessen the need for hiring outside experts.
• Foster business relationships: Look for partners with similar interests to share in the cost of the program.
• Keep the PR heavy lifting in house: Do the logistics and tactical implementation yourself, using consultants mainly for idea generation.
• Use your own facility for live events: Save on rental and audio-visual bills by using the meeting spaces and built-in amenities of your own location.