Stories by PRNEWS

A new study from PR executive search and consulting firm Spring Associates reveals that base salaries for both corporate and agency PR professionals decreased by double digits in 2009.

It’s safe to say that if an organization hasn’t at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform’s launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool.

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible.

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention.

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go.

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap.

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration.

According to eMarketer and Hispanic ad agency Orci, only two in 10 marketers engage Hispanics on social media, though nearly four in five in the demo socialize online.

This survey asked PR executives and managers how they are thinking about executing social media measurement and what role it plays in the measurement mix.

PR Executives still have a ways to go when it comes to generating meaningful social media metrics, according to a new survey of nearly 800 communications professionals conducted by PR News and Waggener Edstrom Worldwide.