â–¶ Google Not Only Search Game in Town: Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention. The study discovered:
• 12.5% of approximately 9.17 billion searches last month were on Bing. Google Search led all search providers with a 65.2% search share, or about 5.98 billion searches. Yahoo Search came in second with a 14.1% search share, or about 1.29 billion searches.
• No other U.S. Web search provider in the top 10 for February 2010 had a double-digit search share. AOL Search, the fourth-most-popular provider last month, had a 2.3% share, or 206,969 searches.
• Bing’s increase appears to have been at the expense of Google and Yahoo. Google Search accounted for 66.3% of 10.27 billion total U.S. Web searches in January 2010, or 6.8 billion. Yahoo Search came in second with a 14.5% search share, or 1.49 billion searches.
Source: Nielsen Media Research