Stories by PRNEWS

According to an Edelman survey, health is catching up with “green” as a key CSR issue—73% of respondents said that protecting public health is just as important as protecting the environment.

A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers.

The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.

Selecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices.

While the contributed article has been a part of PR outreach for decades, another related practice has stolen its thunder—self publishing.

The usual practice in the market research world is to target an elite few when testing products and/or concepts. Now, online survey company Infosurv and BrainJuicer, in the U.K., are turning that adage on its head—the new thinking banks on the premise that large groups of people are wiser than an elite few.

With the explosion of consumer-generated media, opinion research has become one of the pillars of communications strategy. To explore the ins and outs of external surveys as a media relations tool, PR News asked corporate PR heads who often field surveys and an online research firm executive about the benefits, options, challenges and possible pitfalls in conducting meaningful research.

By now it’s a mantra for PR executives and social media gurus everywhere. Listen…learn…engage. Certainly no quibbling here with that advice. But while you’re quietly, unobtrusively monitoring Facebook, Twitter, blogs and forums, there’s another strategy you should be thinking about and deploying: creating and sharing compelling content via digital platforms.

Data gathered by the Pew Internet & American Life Project shows that adults with chronic illnesses spend significantly less time on the Internet, which may influence the decision-making of PR professionals in healthcare.

ANSWERS TO THE PR NEWS POP QUIZ 1. False: The best measure is whether your program or campaign achieves the objectives you’ve set prior to its launch. Media is only one avenue for PR activity,… Continued