Stories by PRNEWS

A PALAZZO Advisory & Acquisition study reveals that while bonuses are shrinking in many industries, over 92% of PR, marketing and advertising agencies gave 2009 bonuses to employees at all levels.

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago

Mastering the art of the business conversation is generally a matter of trial and error; you often don’t realize something might raise a few eyebrows until you blurt it out.

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.

According to Tom Searcy, founder of the sales consultancy Hunt Big Sales, most RFPs could be written much better. Here’s 10 questions to avoid using.

Whether it’s the need for Web development, printers, media buyers, custom publishers, back-end PR technology or videographers, securing the right vendors is important to the success of any PR team or organization.

According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased.

Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet.

Adweek Media/Harris asks consumers what turns them off to brands, negative impressions affect consumers’ buying decisions more in higher income and education brackets.

As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday… Continued