Stories by PRNEWS

Company: Heineken USA Agency: MS&L Timeframe: January – June 2008 Along with baseball, drinking beer is one of America’s great pastimes. The U.S. beer category is a $91.6 billion industry, accounting for 52% of the… Continued

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur.

A Booz & Company study shows that despite falling revenues in traditional media companies, most industry executives are optimistic about their financial prospects.

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads.

A PALAZZO Advisory & Acquisition study reveals that while bonuses are shrinking in many industries, over 92% of PR, marketing and advertising agencies gave 2009 bonuses to employees at all levels.

A survey of digital platform usage from Arbitron and Edison Research finds that the percentage of Americans age 12 and older who have a profile on one or more social networking Web sites has reached 48% of the population in 2010, double the level from two years ago

Mastering the art of the business conversation is generally a matter of trial and error; you often don’t realize something might raise a few eyebrows until you blurt it out.

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.