| Data Point: ‘Most Innovative Companies’ and Their Presence on Facebook | ||||||
| Rank | Company | No. Corporate-Run Pages | Corporate Page Fans | No. Fan-Run Pages | Fan Page Friends | Total Amount of Fans |
| 1 | Apple | 2 | 3,528,852 | 10 | 340,446 | 4,092,992 |
| 2 | 7 | 1,743,460 | 2 | 1,880,569 | 3,449,089 | |
| 3 | Microsoft | 5 | 759,877 | 19 | 124,602 | 884,479 |
| 4 | IBM | 1 | 25,257 | 21 | 234,520 | 259,777 |
| 5 | Toyota | 3 | 175,020 | 4 | 13,987 | 189,007 |
| 6 | Amazon | 3 | 96,263 | 3 | 106 | 96,369 |
| 7 | LG Electronics | 1 | 14,587 | 4 | 20 | 14,607 |
| 8 | BYD | 0 | 0 | 1 | 58 | 58 |
| 9 | General Electric | 1 | 1,200 | 1 | 3,686 | 4,886 |
| 10 | Sony | 1 | 186,696 | 5 | 80,050 | 263,868 |
| 11 | Samsung | 5 | 340,696 | 15 | 97,598 | 438,294 |
| 12 | Intel | 1 | 76,427 | 5 | 21,406 | 97,833 |
| 13 | Ford Motor | 1 | 112,793 | 4 | 660 | 113,453 |
| 14 | Research In Motion | 1 | 515,517 | 1 | 35,026 | 550,553 |
| 15 | Volkswagen | 1 | 360,739 | 27 | 69,189 | 429,928 |
| After Bloomberg Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence. The findings (as of 4/28): Many benefit from fan-run sites that heighten corporate awareness. Nothing, however, can compare to Apple’s combination of corporate and fan-run pages for the ultimate in social media interaction. | ||||||
| Source: Bloomberg Businessweek/PR News | ||||||
‘Most Innovative Companies’ and Their Presence on Facebook
