Stories by PRNEWS

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference.

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network.

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009.

PR and advertising efforts around its in-home draught product BeerTender were closely aligned through mimicking the "at home" experience.

Company: Heineken USA Agency: MS&L Timeframe: January – June 2008 Along with baseball, drinking beer is one of America’s great pastimes. The U.S. beer category is a $91.6 billion industry, accounting for 52% of the… Continued

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur.

A Booz & Company study shows that despite falling revenues in traditional media companies, most industry executives are optimistic about their financial prospects.

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads.