Stories by PRNEWS

A new study says worldwide PR agency revenues were down in the 5% range; but one prominent PR exec feels that number is too low.

One industry sector whose budgets are notoriously scrutinized is healthcare—particularly within hospitals. Budget-cutting considerations can easily be transferred to other industries.

PR executives take a midyear budget/resources gut check, and figure what is working, what’s not and where to better position dollars and people for the rest of the year.

In a recent poll of CMOs, more than a third of respondents intend to implement big marketing projects to improve effectiveness, with digital marketing the No. 1 area of improvement.

In Part 2 of our PR/Marketing series, CMOs say that full integration with PR is crucial to communications success, and the alignment of the two functions is fully under way.

The majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009, says a Loop Demand Gen survey.

An Administaff survey shows that small business owners are increasingly confident about the economy, with government interference as the top long-term concern. Findings include:

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage.

Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it.

In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders.