Stories by PRNEWS

With social media outreach booming, it’s fairly easy to attract the public’s attention to an issue or cause—but it’s what you do to engage that passionate group into action that really counts.

Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned.

Pew Research Center found that news today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know.

Edelman’s fourth annual “Trust in the Entertainment Industry” study found that consumers believe social networks provide a higher value experience compared with other forms of entertainment.

Here’s three steps on how to successfully drive people online and towards a sale.

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene.

Facebook, the world’s biggest social network, is enjoying mixed results as it seeks to penetrate some of the most important markets in Asia, Forrester research shows.

The ability to anticipate problematic user comments and the development of a comprehensive "Rules of the Road" will help keep a Facebook crisis at bay.

Tracking the competition isn’t just useful as a standalone benchmark metric—it’s critical in the creation of an effective PR plan.

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired.