Stories by PRNEWS

A Forbes Insights survey found that marketing executives often don’t follow through on customer engagement efforts.

Explore PR News’ new, easily searchable Case Study, How To and Research premium content databases.

Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.

Nearly a third of marketing execs polled in a new study say that their companies like a well-defined approach to engaging with customers, while more than a third say they don’t currently measure customer engagement.

As consumers tighten their budgets and consider simpler lifestyles, how should public relations react?

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.

In some organizations, it’s not a question of how public relations supports advertising; instead it’s how advertising adds value to PR.

A study of frequent social media users finds that nearly 75% either sometimes or very often or all the time use corporate Web sites to engage in, follow or share information or news.

While senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, few PR executives have a formal process for identifying optimal placements of execs at these events.

If you’re a PR executive with a cause, or simply lack the resources for a big broadcast push, community access TV is a viable alternative—but first you need some technical and production knowledge.