Stories by PRNEWS

The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging.

â–¶ Social Workers: The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging. Other findings: • E-mail (83%) and… Continued

A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.

Though critical to any organization looking to drive online eyeballs and sales, search engine optimization tactics and terminology can confound the smartest PR pros. PR News asked SEO expert Lee Odden, CEO of TopRank Online… Continued

A Forbes Insights survey found that marketing executives often don’t follow through on customer engagement efforts.

Explore PR News’ new, easily searchable Case Study, How To and Research premium content databases.

Unfortunate comments by Zoo New England’s CEO over zoo budget cuts by the state created a nationwide stir that required quick action by PR agency Rasky Baerlein.

Nearly a third of marketing execs polled in a new study say that their companies like a well-defined approach to engaging with customers, while more than a third say they don’t currently measure customer engagement.