Stories by PRNEWS

While senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, few PR executives have a formal process for identifying optimal placements of execs at these events.

If you’re a PR executive with a cause, or simply lack the resources for a big broadcast push, community access TV is a viable alternative—but first you need some technical and production knowledge.

Rebranding a magazine isn’t just about designing a new look; it also involves creating awareness and buzz around the new product—clearly a job for PR.

Just as strong, well-branded leadership can help transform a business, a business can provide the right environment to better empower its executives.

While CEOs are bullish on speaking at key thought leadership events, their communications staffs lack the processes for identifying key events for their leadership.

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform.

As reputation and trust issues continue to dog corporate America, executive positioning has never been more important.

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response.

AARP conducted a survey with GfK Group, examining the Internet and social media use of adults over 50, finding that two out of five (40%) of adults age 50 and over consider themselves extremely (17%) or very (23%) comfortable using the Internet.