â–¶ Media Relations Decline Forecasted: A survey of Worldcom Public Relations Group’ s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years. The Worldcom study polled more than 70 of its 104 offices worldwide. Specific findings include:
• The services respondents expect to decrease are: media relations (19%), advertising (17%), and direct mail and marketing (11%).
• More than half of the respondents expect social media, interactive/Web development and search engine optimization services to increase—93%, 73% and 61%, respectively.
• Yet obstacles still remain for firms to determine how to increase revenue from these digital services; particularly search engine optimization —for example, no agency reported more than 10% of revenue from SEO.
Source: Worldcom PR Group