Stories by PRNEWS

As consumers tighten their budgets and consider simpler lifestyles, how should public relations react?

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction.

In some organizations, it’s not a question of how public relations supports advertising; instead it’s how advertising adds value to PR.

A study of frequent social media users finds that nearly 75% either sometimes or very often or all the time use corporate Web sites to engage in, follow or share information or news.

While senior executive participation at business leadership conferences has held steady or grown since the start of the global economic crisis, few PR executives have a formal process for identifying optimal placements of execs at these events.

If you’re a PR executive with a cause, or simply lack the resources for a big broadcast push, community access TV is a viable alternative—but first you need some technical and production knowledge.

Rebranding a magazine isn’t just about designing a new look; it also involves creating awareness and buzz around the new product—clearly a job for PR.

Just as strong, well-branded leadership can help transform a business, a business can provide the right environment to better empower its executives.

While CEOs are bullish on speaking at key thought leadership events, their communications staffs lack the processes for identifying key events for their leadership.

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close.