Stories by PRNEWS

A recent global study of journalists reveals their preferences for receiving content from PR professionals.

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.

When developed and executed properly, PR events can result in an audience’s deep connection to your brand.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.

A corporate reputation study shows the depth and breadth of public sentiment towards well-known brands.

A Burson-Marsteller study tracking social media use by political advocacy groups found that nearly all are using at least one social media platform to communicate with stakeholders.

Oriella PR Network’s Digital Journalism Study found that despite greater demands on journalists’ time, many are positive about the impacts of digital and social media on their reporting.

PR News looks at the top 15 innovative organizations and their Facebook friends.

To promote the use of CFL bulbs among its customers, Puget Sound Energy engineered a fully integrated marketing/communications campaign the rocked the northwest–not bad for conservative utility outfit.