Former broadcast journalist Leslie Yeransian explains what and what not to do when interacting with the media.
Stories by PRNEWS
Tweetup Tips from Social Media Trainers
July 15th, 2010 by PRNEWSLessons learned from Comcast’s "Voluntweetup" social media training events for nonprofits.
Getting Management Support tor Your Pitch
July 15th, 2010 by PRNEWSShauna Causey, a Seattle-based PR manager at cable services company Comcast, explains how she won corporate support for an independently conceived CSR initiative.
Tips for Editorial Board Meetings
July 15th, 2010 by PRNEWSHere are some tips from Justine Griffin, SVP at Rasky Baerlein, on how to prepare for and what to expect at an editorial board meeting.
Media Relations Decline Forecasted
July 12th, 2010 by PRNEWSA survey of Worldcom Public Relations Group’s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years.
WSJ, NYT Top Pubs for Tech PR Professionals
July 12th, 2010 by PRNEWS“2010 Top Tech Publications” offers a snapshot of tech PR professionals’ go-to journalists, media outreach methods and results measurement tactics.
Social Media an Ever-Expanding Employee Engagement Tool
July 12th, 2010 by PRNEWSThe IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging.
Employees Reached via Social Media; Top Tech Pubs; Media Relations Decline?; Three’s the Charm in SEO
July 12th, 2010 by PRNEWSâ–¶ Social Workers: The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging. Other findings: • E-mail (83%) and… Continued
PR Pros: Employee Communications Efforts Lacking
July 12th, 2010 by PRNEWSA new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.
Message Control: Changing the PR-Journalist Dynamic
July 12th, 2010 by PRNEWSGone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.