Stories by PRNEWS

Shauna Causey, a Seattle-based PR manager at cable services company Comcast, explains how she won corporate support for an independently conceived CSR initiative.

Here are some tips from Justine Griffin, SVP at Rasky Baerlein, on how to prepare for and what to expect at an editorial board meeting.

A survey of Worldcom Public Relations Group’s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years.

“2010 Top Tech Publications” offers a snapshot of tech PR professionals’ go-to journalists, media outreach methods and results measurement tactics.

The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging.

â–¶ Social Workers: The IABC Research Foundation’s Employee Engagement Survey found that 45% of communications pros say they are connecting with their employees through Facebook, Twitter and instant messaging. Other findings: • E-mail (83%) and… Continued

A new PR News survey, "Communications in an Age of Transparency," finds that while some say their employee communications are "excellent," many see room for improvement.

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

Employees are crucially important stakeholders in all CSR initiatives, and giving them a voice in their development is a sure way to get them involved from inception through execution.

Though critical to any organization looking to drive online eyeballs and sales, search engine optimization tactics and terminology can confound the smartest PR pros. PR News asked SEO expert Lee Odden, CEO of TopRank Online… Continued