Stories by PRNEWS

A majority of advocacy groups use Twitter and Facebook to encourage stakeholders to contact politicians directly.

While conventional wisdom tells PR executives to get their top management out in front of the media to build reputation and trust, data compiled by PRIME Research for PR News shows that compared to other PR disciplines “management” coverage by top media outlets is severely lacking.

What does listening to Twitter really entail? Who should you be listening to and how do you know you’re listening to the right conversations?

For many PR executives, the dog days of summer means figuring out how to get the most bite out of next year’s budget. PR News analyzes a nonprofit’s communications budget for 2010 to see where companies may be cutting and adding as the year draws to a close.

Former broadcast journalist Leslie Yeransian explains what and what not to do when interacting with the media.

Lessons learned from Comcast’s "Voluntweetup" social media training events for nonprofits.

Shauna Causey, a Seattle-based PR manager at cable services company Comcast, explains how she won corporate support for an independently conceived CSR initiative.

Here are some tips from Justine Griffin, SVP at Rasky Baerlein, on how to prepare for and what to expect at an editorial board meeting.

A survey of Worldcom Public Relations Group’s independent offices finds a rise in social media outreach and research, and a decline in media relations and advertising services over the next three years.

“2010 Top Tech Publications” offers a snapshot of tech PR professionals’ go-to journalists, media outreach methods and results measurement tactics.