Stories by PRNEWS

Since May 7, when we last looked at Twitter followers of the Fortune 50, companies like Best Buy, Sears and Lowe’s have made substantial gains.

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.

The best of the best in PR: The Platinum PR Award winners will be revealed on Oct. 5 in New York City.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

Reviewing the scope of PR advocacy among professional organizations, PR News found few efforts toward formal lobbying.

Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.