Stories by PRNEWS

Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.

The best of the best in PR: The Platinum PR Award winners will be revealed on Oct. 5 in New York City.

The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.

Reviewing the scope of PR advocacy among professional organizations, PR News found few efforts toward formal lobbying.

Media training guru Andy Gilman reveals how he would prepare Mad Men’s Draper for his next interview with The Wall Street Journal.

A recent global study of journalists reveals their preferences for receiving content from PR professionals.

More than 60% of Americans surveyed say they will spend of average of 9% more when they believe a company provides excellent service.

When developed and executed properly, PR events can result in an audience’s deep connection to your brand.

Dealing with consumer review sites might sound scary, but positive PR opportunities and outcomes abound.

While a set definition of "engagement" continues to elude the experts, some organizations are getting a handle on often complex engagement processes and metrics.