Stories by PRNEWS

According to a recent study on measurement and accountability, companies are not cutting back on marketing.

Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green.

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

â–¶ Green Ambivalence: PR agency Gibbs & Soell’s 2010 “Sense & Sustainability Study,” which surveyed U.S. consumers and Fortune 1000 executives on their views of corporate efforts to improve the health of the environment, found… Continued

A new survey finds that despite the lagging economy, communicators are spending more on their content marketing efforts this year.

In the past few years, organizations have begun to leverage their pools of ex-employees, forming alumni networks that keep them engaged.

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.

Buddy Media and Harris Interactive surveyed 105 senior marketing executives and found that a substantial majority are still struggling to deliver global campaigns with consistent branding.

A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks to engage with audiences.