Stories by PRNEWS

In the past few years, organizations have begun to leverage their pools of ex-employees, forming alumni networks that keep them engaged.

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.

Buddy Media and Harris Interactive surveyed 105 senior marketing executives and found that a substantial majority are still struggling to deliver global campaigns with consistent branding.

A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks to engage with audiences.

Since May 7, when we last looked at Twitter followers of the Fortune 50, companies like Best Buy, Sears and Lowe’s have made substantial gains.

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks… Continued

PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.