Stories by PRNEWS

CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics.

The APCO Worldwide team spent almost two years devoted to the Ford’s Theater renovation campaign. How can agencies maintain consistency and quality over this span?

A solid client relationship was crucial in APCO Worldwide’s comprehensive campaign for the Ford Theater Society. Here are some tips on fostering good relations.

Public affairs on the ground in Iraq is a little more dangerous than stateside efforts, but that doesn’t mean there aren’t any universal takeaways.

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort.

According to a recent study on measurement and accountability, companies are not cutting back on marketing.

Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green.

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

â–¶ Green Ambivalence: PR agency Gibbs & Soell’s 2010 “Sense & Sustainability Study,” which surveyed U.S. consumers and Fortune 1000 executives on their views of corporate efforts to improve the health of the environment, found… Continued

A new survey finds that despite the lagging economy, communicators are spending more on their content marketing efforts this year.