Stories by PRNEWS

Demonstrate Event Value for Lasting Sponsorships

September 13th, 2010 by

Providing a quality event experience for sponsors and advertisers will help ensure they return again and again.

Twitter Watch: Followers of Best Workplaces

September 13th, 2010 by

Google leads Fortune’s Best Places to Work list in number of Twitter followers.

Pols Hit Bottom; Older Gen Is Social; Global Web Usage

September 13th, 2010 by

â–¶ Politicians Rank Last: Gallup reports in its annual “Confidence in Institutions” survey that Americans have the least confidence in Congress out of 16 institutions tested. The military fared best. Congress ranked last, as only… Continued

Social Media Helps Drive Agency Optimism

September 13th, 2010 by

PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.

Employee Awards Programs: Boosting Morale and the Bottom Line

September 13th, 2010 by

A strong employee awards program requires much attention to detail and follow-up. Here are winning strategies and tactics for recognizing jobs well done and aligning employees with business goals.

Social Media Guidelines: Command And Control or ‘Let ’er Rip!’

September 13th, 2010 by

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.

PR News Q&A: Former White House Press Secretary Perino Talks PR Education, Fox and BP

September 13th, 2010 by

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.

For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

September 2nd, 2010 by

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.

PR-Related Regulatory Issues To Track In 2011

September 2nd, 2010 by

Here’s four important issues that could affect your PR efforts next year.

Tackling the IT Project: A Communications Checklist

September 2nd, 2010 by

A complex -based project such as a Web site requires project management basics. Here’s a checklist for success.