Stories by PRNEWS

Most companies do not see full alignment between marketing and corporate communications, according to a survey of CMOs.

According to a study of high- and low-performing organizations issued by the The Institute for Corporate Productivity (i4cp), over half of respondents from low-performing organizations report that employees often remain in positions after their productivity has begun to wane.

A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in.

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.

â–¶ Do-Gooder Brands: A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in—compared to just… Continued

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.

While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers.

Discuss risk and strategy before a crisis so those postmortems aren’t so painful.

The behind-the-scenes workings of an event can have a major impact on resonating with attendees.