Stories by PRNEWS

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends.

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.

Here’s four important issues that could affect your PR efforts next year.

A complex -based project such as a Web site requires project management basics. Here’s a checklist for success.

Here’s some Web site design tips that you may want to incorporate into your own site.

In advance of PR News’ Digital PR Next Practices Summit on October 6, we asked PR practitioners about their top challenges with social media. Jason Winocour, social and digital media practice leader and agency partner for Hunter Public Relations, shares his expertise in overcoming these hurdles.

Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR.