Stories by PRNEWS

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive.

While some PR pros may think customer service is out of their realm, the power of the Internet gives communicators a big opportunity to create direct dialogue with customers.

Discuss risk and strategy before a crisis so those postmortems aren’t so painful.

The behind-the-scenes workings of an event can have a major impact on resonating with attendees.

Providing a quality event experience for sponsors and advertisers will help ensure they return again and again.

Google leads Fortune’s Best Places to Work list in number of Twitter followers.

â–¶ Politicians Rank Last: Gallup reports in its annual “Confidence in Institutions” survey that Americans have the least confidence in Congress out of 16 institutions tested. The military fared best. Congress ranked last, as only… Continued

PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.

A strong employee awards program requires much attention to detail and follow-up. Here are winning strategies and tactics for recognizing jobs well done and aligning employees with business goals.

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.