Stories by PRNEWS

Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.

PR agency/client relationships are sometimes frayed by monthly bills, but a "no surprises" strategy makes the process smoother.

Take the PR News/BurrellesLuce Social Media Management & Measurement survey now.

To earn employee trust, consistent communications and follow-up on awards programs are critical.

It’s not easy to get your messages across to industry experts, but careful preparation and compelling presentations help.

Most companies do not see full alignment between marketing and corporate communications, according to a survey of CMOs.

According to a study of high- and low-performing organizations issued by the The Institute for Corporate Productivity (i4cp), over half of respondents from low-performing organizations report that employees often remain in positions after their productivity has begun to wane.

A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in.

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort.

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes.