Stories by PRNEWS

Winner: First Degree, on behalf of WomenHeart Cheerios Circle of Helping Hearts Tour Leveraging its status as cholesterol-reducing breakfast champion, Cheerios partnered with First Degree and heart health-focused charity WomenHealth to provide cholesterol screenings to minority… Continued

Debuting a product at an event you’re sponsoring can result in increased exposure and awareness.

A Gallup poll finds that 57% of Americans have little to no trust in the mainstream media’s ability to report news fully, accurately and fairly.

When it comes to putting together an effective crisis team, small and nimble wins the race.

According to the 2010 Carbon Disclosure Project, most companies have failed to show significant carbon emissions reduction.

Technology icons Apple and Google dominate industry media coverage, and Apple, in particular, has reporters gushing.

â–¶ Positive Tech: While the media is not extremely focused on technology coverage—it accounts for less than 1.6% of total—much of the coverage in this area is positive, with about 23% of all technology-themed stories… Continued

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.

No longer relegated to the desk drawer, new product and promotional trends are propelling swag to greater heights. PR News looks at the state of tchotchkes, and how today’s organizations put them to good use.

Mutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.