Stories by PRNEWS

Winner: The New York Public Library – Don’t Close the Book on Libraries A potential budget cut of $37 million in spring 2010 motivated the New York Public Library to launch a 360 degree campaign centered… Continued

To successfully build social capital around a brand, a 360-degree, multi-platform effort is required. Here’s a snapshot of Nike’s constant outreach that drives positive awareness around its brand.

In today’s always-on media environment, it’s critical to be in full readiness mode even before a litigation crisis hits. The ability to quickly leverage digital and human assets becomes critical.

Ditch statistics and make a real connection with the listening audience.

Peter O’Toole, a director of public relations at GE, offers some tips on how to communicate mistakes.

Consumers who have shifted the majority of their video viewing to non-live video content make up a significant portion of adult Internet users in the U.S., says a report by SAY Media, with comScore and TRU.

Twitter or Facebook users are more likely to follow brands than celebrities, a new report has found.

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees.

â–¶ Consumers Still Pained: Pressure on jobs and tight finances knocked consumer confidence levels around the world in Q3, with North Americans really feeling the pinch, cites Nielsen’s latest Global Consumer Confidence Index. Findings include:… Continued

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.