Stories by Barbara Bates

In the latest article in our collaborative series with the Institute for PR about lessons earned , Barbara Bates, global CEO of Hotwire, discusses a lesson she learned years ago. While many PR pros consider rival agencies the competition, there’s value in industrywide collaboration. Bates writes that knowledge sharing has helped her many times over the years.

PRNEWS welcomes Lou Dubois, Director of Editorial Content for Hilton to talk about brand responsibility during COVID and delivering that sentiment in messaging.

It’s a constant struggle for digital strategists. Do you present shiny but ultimately useless vanity metrics? Or do you explain to those in charge that engagement rarely happens overnight, but is a long-term process? Our authors argue that there are ethical ways to demonstrate short-term value.

It’s an understatement to say that people have been through a lot during the past few months. As a result, they are looking for reassurance. In addition, they want to know how your company contributed to solving problems during the pandemic. Show them as you craft bolstering messages. Here’s how to do it.

During our July 15 PRNEWS webinar, “Communicating Diversity, Equality and Inclusion Efforts with Employees,” Gabrielle Gambrell, marketing and communications consultant and adjunct professor at New York University, Catherine Hernandez-Blades, senior vice president; chief environmental, social and governance and communications officer at Aflac, and Wendy J. Roundtree, APR, founder of Jarel Communications, discussed the importance of showcasing meaningful diversity programs. 

Here’s a column that you should make time to read. What? You’re too busy? Seriously, PR pro Jamie McLaughlin had the same problem. That’s before he resolved to become less busy. His story offers hope to harried PR pros everywhere. And smile. This is a very quick read.

PRNEWS welcomes Scott Dobroski of Glassdoor to discuss the changes in employment communications during the pandemic.

PRNEWS surveyed an outstanding group of entries for this year’s Top Places to Work in PR. Here are the honorees.

The social movement Black Lives Matter is one of several groups calling for an end to structural racism and promoting fair police treatment. A look at some of the movement’s hashtags offer lessons for coalitions in and out of the social advocacy sphere.

Most PR pros learn about media relations in school or on the job. Matt Newey, a photographer and ski nut, absorbed some of the basics through trial and error. He pitched his personal story of contracting COVID-19 to hundreds of reporters. It worked.