Stories by PRNEWS

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament.

The amount of online chatter about gas prices has remained consistent despite the political protests in the Middle East, according to WiseWindow data exclusive to PR News.

An internal social media program will not just chronicle an organization’s ecosystem—it can also serve as a proving ground for external social media efforts.

â–¶ March Madness Turns Social: Nearly one in four online American adults (23%) revealed that they will be using some form of social media to follow this year’s men’s NCAA Tournament, says new research from… Continued

While advertising may give PR high marks on its social media prowess, there’s still plenty of digital work to keep both worlds busy, so collaboration between the two is critical, say experts.

While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.

Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green.

Evan Welsh of SAP offers three tenets to keep in mind when planning and following through on PR objectives.

Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis.