Stories by PRNEWS

Consumers are increasingly using the social Web to voice their complaints, and responsive retailers have a chance to make amends.

The majority of American consumers are dissatisfied with retail loyalty programs, citing that retailers often fail to reward them with appropriately targeted promotions, if any at all.

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include:… Continued

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page.

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders.

Risk strategist Peter Sandman recommends acknowledging valid opposing arguments and prior errors in judgment to avoid outrage in communications.

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.