Stories by PRNEWS

Data from PeopleBrowsr (exclusive to PR News) shows that although there was a jump in negative social media comments about Southwest Airlines in the wake of its plane’s fuselage crack, most comments by far were neutral.

â–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.

Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.

Social media sites are still trumped by more traditional advertising in driving Web site traffic, while search engines like Google and Bing yield the highest flow of traffic.

In the wake of Japan’s nuclear fallout, the U.S. public is split on whether nuclear power plants should be built on American soil, due in large part to environmental benefits and nuclear waste disposal issues.

PRIME Research’s Mark Weiner finds holes in the assumption that the value of PR is the same as proving the return on investment of PR.

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers.

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U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new… Continued