Stories by PRNEWS

Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down

July 18th, 2011 by

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies,… Continued

Up Your PR Game With Location-Based Comms—4 Strategies for Foursquare

July 18th, 2011 by

To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform.

Want to Work With a Research Vendor? Do Some Research First

July 17th, 2011 by

Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.

E-Mail Delivery Rates Up, Open Rates Are Down

July 17th, 2011 by

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

Financial Sector Dominates ‘Black List’ Transparency Ranking

July 17th, 2011 by

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.

JetBlue Soars Over L.A.’s ‘Carmageddon’

July 15th, 2011 by

Viewing a crisis as an opportunity, JetBlue launched a campaign to help serve the greater Los Angeles community and tout its new local services.

Murdoch’s Actions Do the Speaking for Him

July 13th, 2011 by

Crisis management experts offer their early takes on Rupert Murdoch’s response to the phone hacking scandal.

Cyber-Criminals Hacking Away at Corporate Reputations

July 12th, 2011 by

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?

9 Tips for Planning an Out-of-Orbit Satellite Media Tour

July 11th, 2011 by

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.

Pitching Products in a Down Economy: 3 Best Practices

July 11th, 2011 by

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.