Stories by PRNEWS

Viewing a crisis as an opportunity, JetBlue launched a campaign to help serve the greater Los Angeles community and tout its new local services.

Crisis management experts offer their early takes on Rupert Murdoch’s response to the phone hacking scandal.

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment.

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with… Continued

President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.