Stories by Abbie Sheridan

The Bear tv show title graphic showing on a laptop

Yes, Chef: PR Lessons from ‘The Bear’

July 29th, 2026 by

As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

elderly man squeezing the Neo robot around his shoulders like a hug. this relates to the product mentioned in this bad coverage article.

Complaining About Bad Coverage Is the Surest Way to Amplify It

July 27th, 2026 by

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

Solar roofing engineering technician working on top of high building, while energy companies are in crisis.

Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis

July 23rd, 2026 by

Geopolitical conflict often places energy companies into the spotlight and the Iran crisis is no exception. New analysis shows nearly a third of all media mentions related to the crisis referenced the energy sector.

Woman, publicist and press with questions, city and discussion with reporters for interview. publicist outdoors with journalists for campaign updates, news and people with mic

Three Things Publicists Would Like to Tell Their Journalist Friends

July 21st, 2026 by

What are the most common tropes publicists wish reporters knew about communications jobs?

podcast

Why Podcast Show Notes Win at GEO and Earned Media

July 20th, 2026 by

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

Winners Announced: The 2026 PRNEWS Experiential & Event PR Awards

July 16th, 2026 by

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

A parchment of the first Constitution of the United States close up. The Bill of Rights as a focus in regards to journalist subpoena by the Department of Justice

Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think

July 14th, 2026 by

Understanding the federal journalist subpoenas and why the legal ground beneath them seems thin, is among the clearest lessons the PR industry has received in decades about what protects us and what does not.

Apple intelligence service app and Siri on smartphone screen close up view

Apple’s AI Problem Isn’t Siri. It’s the Story Apple Can No Longer Tell.

July 13th, 2026 by

Siri became the place where Apple’s mythology cracked, following the launch of the Apple Intelligence initiative.

a white keyboard with black blacklist button, signifying journalists blacklisting certain PR people

85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.

July 8th, 2026 by

When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what’s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.

a lot of rattling teeth, funny teeth in communication, signifying a lot of talking or comments

The Comments Section Is a Liability. AI Just Made It Worse.

July 6th, 2026 by

Consumer brands can’t afford to ignore what’s going on in their comments sections. AI can hurt, but also help.