Stories by Matt Collette

As communications evolves in this new era of “infinite content,” here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.

National Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.

There are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

Large Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

Downsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.

PRNEWS today announced the winners of its 2025 Digital Awards, which celebrates the most the most innovative and industry-altering digital campaigns and initiatives.

Whether a product or service is priced for the one percent or the everyday American, there are strategies to put in place to create a velvet rope around a brand to make your clientele feel like VIPs.

As AI becomes more embedded in PR workflows, having a clear use case policy and providing proper training are essential. PR pros must also balance leveraging these tools and preserving the core skills that make great communicators—critical thinking, creativity, and relationship-building—so the next generation of PR talent isn’t left behind.