This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.
Stories by PRNEWS


5 Better Ways to Answer “Anything Else You’d Like to Add?” in Media Interviews
April 9th, 2025 by Linda ZebianThat closing interview question is potential free earned media. It’s a chance to reinforce a key message, extend the story, and make it more compelling.

Cybersecurity PR: How to Lead in a Crowded Tech Market
April 8th, 2025 by Evgenia ZaslavskayaIn 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Here are ways in which strategic public relations can solve the puzzle.

6 Ways Comms Pros Can Use Generative AI to Personalize Engagement
April 7th, 2025 by Matt ColletteAs communications evolves in this new era of “infinite content,” here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.

Have a Happy National ‘Hug a Newsperson’ Day, But Skip the Hug
April 4th, 2025 by Lindsey BradshawNational Hug a Newsperson Day, celebrated every year on Apr. 4, is a cute idea. But let’s be practical—hugging a journalist these days might not go over well. Here are seven better (and more professional) ways to show love to the media.

When Making Your Pitch, Here’s What Journalists Value Most
April 2nd, 2025 by Matt PetterutoThere are a host of reasons why journalists reject pitches, but the most common cause is that far too often, the content being pitched is irrelevant to the specific topic or area that the journalist covers. Here’s how to ensure yours is relevant.

Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases
April 1st, 2025 by Taylor OsherViral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

How to Leverage LLMs for Brand Reputation and Crisis Management
March 31st, 2025 by Kelly AyresLarge Language Models (LLMs) offer functionality that’s helping marketers and PR pros raise the bar for modern brand reputation management. Here are ways brands can use them to monitor brand reputation with speed and at scale.

Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From
March 28th, 2025 by Lindsey BradshawThink deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

Navigating Layoff Communication—With or Without a Plan
March 26th, 2025 by Lindsey BradshawDownsizing staff is never easy, but how it’s communicated can define a company’s reputation both internally and externally.