Stories by PRNEWS

PRNEWS announced its 2026 People of the Year honorees—an accomplished group of leaders, innovators and rising talent redefining the future of PR and communications.

Inclusive communications is not an afterthought. No matter what the objective is, a campaign will only be successful if the people it is trying to reach see themselves in the message.

Communications teams already have the skills to manage how AI machines answer the questions. Use them now, or spend years explaining an answer you had no hand in shaping.

As the beloved and flawed characters from “The Bear” came together in the final season, many PR professionals perhaps felt a tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.

The most reliable way to draw more attention to bad media coverage is to complain about it publicly.

Geopolitical conflict often places energy companies into the spotlight and the Iran crisis is no exception. New analysis shows nearly a third of all media mentions related to the crisis referenced the energy sector.

What are the most common tropes publicists wish reporters knew about communications jobs?

Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.

PRNEWS announced the winners of the 2026 Experiential & Event PR Awards, celebrating the year’s most impactful experiential campaigns, activations and event-driven communications.

Understanding the federal journalist subpoenas and why the legal ground beneath them seems thin, is among the clearest lessons the PR industry has received in decades about what protects us and what does not.