This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls.
Stories by Alicia Van der Meer
What the ‘Barbie’ Movie Taught Influencer Marketing About Man-Hating
November 14th, 2023 by Alicia Van der MeerCreating an Effective Press Kit: Key Components
November 10th, 2023 by Katerina AntonovaA ‘how to’ on creating a press kit that can impress editors and journalists.
Is it Time to Leave X? Social Media Strategies for a Potential Exit
November 2nd, 2023 by Emma ClineMany brands are questioning: Should we leave X? Should we change our strategy if we decide to stay on? Here are things to consider when developing your future X strategy (or exit).
Helping PR Teams to Safely Surf the Generative AI Wave
October 30th, 2023 by James HollandWhile AI promises productivity gains, we can’t forget about quality control.
Explainer: How to Use Oxford Commas, per AP Style
October 25th, 2023 by Drew AlbeeHowever, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?
How to Foster a Culture of Authentic Internal Communicators
October 20th, 2023 by Anna Stallman and Jeremiah ShirkWhat if unscripted authenticity is the overlooked internal communications secret sauce to building and maintaining a strong company culture?
2023 PRNEWS Platinum Awards Winners Unveiled
October 19th, 2023 by PRNEWSMarketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.
How to Launch a Communications Firm in a Recession
October 17th, 2023 by Teal Pennebaker and Tim GranholmLaunching a communications consulting firm while being bombarded with headlines like “U.S. on track for historic recession” and “companies keep laying off workers,” is not for the faint of heart.
Communications Strategies Non-Latinx Brands Can Adopt During and Beyond Hispanic Heritage Month
October 12th, 2023 by Priscila Martinez and Josefine SanchezIt’s important for non-Latinx brands to get Hispanic Heritage communication right—during this time and beyond.
Data Roundup: Gen Z Journalists, Rejecting RTO, CCO Responsibilities Grow
October 4th, 2023 by PRNEWSThis month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.