Stories by PRNEWS

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Find out who takes home the hardware for the best digital initiatives at PR News ’ Oct. 4 Digital PR Awards luncheon in New York City. Duncan Watts, principal research scientist for Yahoo Research and… Continued

With its new formal social media policy, the NHL aims to mitigate some of the risks involved with players and operations staff embracing social media.

Joe Chernov, VP of content marketing for Eloqua, explains why infographics are making such an impact and discusses how to choose which kind is right for your data.

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

CopyBlogger.com’s Brian Clark and SocialMediaExaminer.com’s Mike Stelzner, founders of two of the fastest-growing online marketing sites, spoke at the Content Marketing World conference about how content has lifted them to the top.

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.