Stories by PRNEWS

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks.

Tweet this: Twitter share buttons, seen on more than 40% of the Web’s top 10,000 sites, generate seven times the social media mentions than sites that do not.

In light of greenwashing, health and eco-consumers want one universal green score to help them make sustainable-product buying decisions.

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

More and more B2B organizations are turning to game technology to build skills, knowledge and drive customer and/or employee participation.

â–¶ Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The… Continued

After an oil disaster, how do you alter the public’s perception that your state is unfit to visit? For starters, Deveney Communication and the Lousiana Office of Tourism rallied more than 1,100 tourism-related partners to get the positive word out.

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Now that you’ve turned to measuring outcomes and not outputs, it’s critical to know the strategies around reporting your successes—and failures—to key stakeholders.

Find out who takes home the hardware for the best digital initiatives at PR News ’ Oct. 4 Digital PR Awards luncheon in New York City. Duncan Watts, principal research scientist for Yahoo Research and… Continued