Stories by PRNEWS

Winner: Ogilvy Public Relations Worldwide and Kimberly Clark’s Huggies – Helping Diaper ‘Every Little Bottom’ One in three American mothers and one in five Canadian mothers struggle to afford to buy enough diapers for their… Continued

Winner: Grow Marketing – Birkenstock Renaissance Founded in 1966, in recent years Birkenstock realized it was in danger of “aging out” and becoming irrelevant among young consumers. In response, the venerable footwear company launched two… Continued

Winner: Smithsonian’s National Zoo, Smithsonian Conservation Biology Institute – Amphibian Rescue PR Campaign To increase awareness of the fact that nearly one-third of all amphibians are at risk of going extinct from a disease called… Continued

Winner: U.S. Census Bureau – 2010 Census Greg Biffle PSA As part of its effort to reach NASCAR fans—a traditionally hard-to-count audience—the U.S. Census Bureau hired driver Greg Biffle for one of its national public… Continued

Winner: Waggener Edstrom Worldwide – Year of IE9: Launching a More Beautiful Web Tasked with turning Internet Explorer (IE) critics into advocates, Waggener Edstrom developed a focused yearlong campaign that engaged key influencers and conveyed… Continued

Winner: GLOBALHealthPR & Spectrum The Progeria Research Foundation – A Needle in the Haystack: ‘Find the other 150’ Progeria, one of the world’s most rare diseases, causes children to age prematurely and affects 54 children… Continued

Winner: Berman & Company – Unintended Consequences of Reusable Bags Going against the grain of popular belief, Berman & Company wanted to raise awareness about the possible dangers of using reusable bags—specifically, unsafe lead levels… Continued

Co-Winner: Sealed Air Corporation – Bubble Wrap Protects the Captain After New York Yankees captain Derek Jeter and longtime teammates Jorge Posada, Mariano Rivera and Andy Pettitte appeared on the May 3, 2010, cover of… Continued

Winner: Carmichael Lynch Spong with Webmaster Radio.fm – Untying the Purse Strings of America’s Most Powerful Consumer Maria Reitan, senior principal of Carmichael Lynch Spong, hosts Purse Strings, a weekly 30-minute podcast on marketing to… Continued

Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press… Continued