Stories by PRNEWS

Co-Winner: Sealed Air Corporation – Bubble Wrap Protects the Captain After New York Yankees captain Derek Jeter and longtime teammates Jorge Posada, Mariano Rivera and Andy Pettitte appeared on the May 3, 2010, cover of… Continued

Winner: Carmichael Lynch Spong with Webmaster Radio.fm – Untying the Purse Strings of America’s Most Powerful Consumer Maria Reitan, senior principal of Carmichael Lynch Spong, hosts Purse Strings, a weekly 30-minute podcast on marketing to… Continued

Winner: Disney Consumer Products – Online Press Room Not only does Disney Consumer Products’ online press room get updated in real time, but the company also goes out of its way to inform the press… Continued

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis In the immediate aftermath of the devastating March 2011 earthquake in Japan, American public opinion shifted from 57% in support… Continued

Winner: Hill & Knowlton – Merck Asma en Español: Creating an Asthma ResourceCenter for the Hispanic Community A national survey by Merck and the Asthma and Allergy Foundation of America revealed that awareness of asthma… Continued

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued

Winner: GolinHarris – 2011 McDonald’s All American Basketball Games Create Arch Madness in Chicago Since the first McDonald’s All American High School Basketball Game in 1978, millions of dollars have been raised for kids and… Continued

Winner: EA SPORTS, Fleishman-Hillard & ESPN – Madden NFL 12 Cover Athlete Voting Campaign EA SPORTS & Fleishman-Hillard’s multifaceted public relations and marketing effort to build awareness for the Madden NFL 12 cover athlete voting… Continued

(Annual Income of $60 Million or More) Winner: APCO Worldwide If a company, large or small, manages to increase global revenue by 13%, and U.S. revenue by 25%, it is safe to call that a… Continued

Winner: iolo technologies – iolo insider iolo technologies boasts an average staff growth rate of 30% over the last several years. Despite that phenomenal statistic, until 2009 the company had only issued two staff newsletters… Continued