Stories by PRNEWS

2011 Platinum PR Awards: Large PR Firm of the Year

September 14th, 2011 by

(Annual Income of $60 Million or More) Winner: APCO Worldwide If a company, large or small, manages to increase global revenue by 13%, and U.S. revenue by 25%, it is safe to call that a… Continued

2011 Platinum PR Awards: Internal Publication

September 14th, 2011 by

Winner: iolo technologies – iolo insider iolo technologies boasts an average staff growth rate of 30% over the last several years. Despite that phenomenal statistic, until 2009 the company had only issued two staff newsletters… Continued

2011 Platinum PR Awards: Influencer Communications

September 14th, 2011 by

Winner: Intel and Ogilvy Public Relations Worldwide – Intel Advisors To help consumers become aware of the importance of Intel processors and other Intel technology innovations, the Intel Advisors board was devised in December 2010… Continued

2011 Platinum PR Awards – Hall of Fame: Yum! Brands

September 14th, 2011 by

World Hunger Relief Four years ago, Yum! Brands—parent company of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W—set out to deal with a different kind of hunger when it launched a partnership with… Continued

2011 Platinum PR Awards – Hall of Fame: Office Depot Foundation

September 14th, 2011 by

Backpack Campaign The Office Depot Foundation has made its National Backpack Program and associated campaigns part of the very fabric of Office Depot’s public profile. Since 2001, Office Depot and the Office Depot Foundation have… Continued

2011 Platinum PR Awards – Hall of Fame: GE

September 14th, 2011 by

Ecomagination GE launched ecomagination in 2005 to meet customers’ demand for energy efficient products, but the ultimate goal from the beginning was to drive growth and reward investors. It just so happens that along the… Continued

2011 Platinum PR Awards – Hall of Fame: Edelman/Unilever & Dove

September 14th, 2011 by

Dove Campaign for Real Beauty From its launch in 2004, the Dove Campaign for Real Beauty was a newsmaker—and a divisive one at that. Edelman and Unilever sought to create a high profile for the… Continued

2011 Platinum PR Awards – Hall of Fame: Deloitte

September 14th, 2011 by

Greening the Dot To steer its offices nationwide in the right environmental direction, Deloitte embarked on an ambitious enterprise in 2008 that challenged employees to reduce the company’s footprint. The professional services company’s “Greening the… Continued

2011 Platinum PR Awards – Hall of Fame: Cone Inc. & Jiffy Lube International

September 14th, 2011 by

Maintenance Partners for Life What do automotive oil changes and heart disease have in common? Probably not much at first glance, but that didn’t stop executives at Jiffy Lube International and partner Cone Inc. from… Continued

2011 Platinum PR Awards – Hall of Fame: Comcast

September 14th, 2011 by

Comcast Cares Day Giving back to communities should be more than a one-time-a-year experience, but when a company is as big as Comcast (more than 100,000 employees) and as powerful, that one day is going… Continued