Stories by PRNEWS

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Social Media Examiner’s Jason Falls discusses the importance of developing a social media strategy.

MWW Group & Samsung Mobile created a nationwide program to collect and recycle mobile phones and educate students about the importance of cell phone recycling while raising brand awareness among this key demographic.

Navistar’s communications team took one of its employee’s ideas to pay workers to conduct community volunteer work and promoted the concept photo and video coverage for local and national media.

To help fulfill North America’s drastic diaper needs, Ogilvy and Kimberly Clark’s Huggies united food banks, nonprofits and consumers to help donate 25.5 million diapers.

By providing cards for those who seek to console the recently unemployed, Hallmark risks being seen as exploitative.

With its advertising campaigns having taken a hit in the wake of a $25 million settlement with the FTC, it may be up to Reebok’s PR experts to restore credibility to the EasyTone shoe brand.

Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.

Worklore president Elizabeth Doty explains how to leverage an organization’s greatest asset—its employees—to produce great content stories.

After Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.