Stories by PRNEWS

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

At the PRSA Conference, Priya Ramesh of CRT/tanaka and George Faulkner of IBM said that social media guidelines can empower employees if their wellspring is an organization’s culture and goals.

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

When a Native American blogger called out Urban Outfitters for appropriating Navajo culture, the retailer waited three days before responding.

Research in Motion missed the opportunity to get in front of the story when its BlackBerry services failed overseas, and now the outages have spread to North America.

After failing to answer key questions from analysts, the already embattled wireless company must repent to gain back trust.

When Netflix announced that it would be nixing its Qwikster service, the company admitted to moving too fast and altering the customer experience too quickly—and it may have finally stopped the surrounding bad press.

When an executive at BrandLink Communications accidentally hit "reply all" to a private e-mail, he created both a PR disaster for the agency and a possible learning opportunity.

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.