Stories by PRNEWS

Research in Motion missed the opportunity to get in front of the story when its BlackBerry services failed overseas, and now the outages have spread to North America.

After failing to answer key questions from analysts, the already embattled wireless company must repent to gain back trust.

When Netflix announced that it would be nixing its Qwikster service, the company admitted to moving too fast and altering the customer experience too quickly—and it may have finally stopped the surrounding bad press.

When an executive at BrandLink Communications accidentally hit "reply all" to a private e-mail, he created both a PR disaster for the agency and a possible learning opportunity.

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.

Reaching consumers through a combination of paid, owned and earned media (POE)—viewed through the framework of a dating relationship—can help brands build trust with their targets.

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives.