Stories by PRNEWS

Chris Brogan’s Measure of Social Media Success: When Your Followers Are Willing to Die for You

October 17th, 2011 by

PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

October 17th, 2011 by

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

October 17th, 2011 by

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Charting the Industry: Digital Execs Stuck on Stale Social Metrics

October 17th, 2011 by

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

CaseStudy: Mobile Optimization and Content Packaging Elevate Raytheon’s Digital Presence at the Paris Air Show

October 17th, 2011 by

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

Transparency Key to Keeping the Vitriol Out of Political Donations

October 17th, 2011 by

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.

Transparency Key to Keeping the Vitriol Out of Political Donations

October 17th, 2011 by

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.