Stories by PRNEWS

Social media integration and effective audience engagement were cited by winners of the 2011 Digital PR Awards as critical components of digital campaign success.

Any time a new iPhone is introduced, interest from the media and the legions of Apple fans goes through the roof. This time all eyes will be on new CEO Tim Cook and how he performs as launch host.

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video   Leading into 2010, MWW Group helped Nikon plan and launch a completely new kind of film festival—one that relied entirely on social… Continued

Winner: Kronos Inc. – Celebrating Working Women: International Women’s Day 2011 To mark the 100th anniversary of International Women’s Day (March 8, 2011), workforce management company Kronos created an animated video celebrating the achievements of… Continued

Co-winners: Discovery Communications – TLC’s Cake Boss In an effort to build Cake Boss’ fan community and drive awareness for new episodes, Discovery Comms leveraged Facebook by posting videos with sneak peeks of new episodes… Continued

Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the… Continued

Winner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media… Continued

Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site.… Continued

Co-winner: Euro RSCG Worldwide PR – Campaign Money Watch ‘They Win U Lose’ With partner Campaign Money Watch, Euro RSCG fought aggressively to reinvigorate the core Obama voter base before the 2010 midterm elections. Focusing… Continued

Winner: Waggener Edstrom Worldwide Inc. Waggener Edstrom’s digital initiatives in the past year were pretty robust. To name just a few, the agency worked with Microsoft Mobility, HTC and T-Mobile to launch the Windows Phone… Continued