Stories by PRNEWS

PR pros should be careful about collecting personal data, as consumer are wary of sharing their information.

While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking.

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.

PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.