Stories by PRNEWS

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.

Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

At the PRSA Conference, Priya Ramesh of CRT/tanaka and George Faulkner of IBM said that social media guidelines can empower employees if their wellspring is an organization’s culture and goals.

The SEC’s new guidelines for public companies that report cyber hacks only serve to emphasize the importance of having a crisis plan that deals specifically with this new wave of criminal activity.

When a Native American blogger called out Urban Outfitters for appropriating Navajo culture, the retailer waited three days before responding.