â–¶ Customers Throw Down Gauntlet: Consumers in major countries around the globe are demanding a higher level of responsibility from companies in dealing with societal issues, and consumers are already using their own spending and… Continued
Stories by PRNEWS
Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery
October 10th, 2011 by PRNEWSOgilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
To Focus Your Followers With Twitter Chats, First Ask: Is This Chat Necessary?
October 10th, 2011 by PRNEWSTwitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given
October 10th, 2011 by PRNEWSPR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.
Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given
October 10th, 2011 by PRNEWSPR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.
Groupon Still Cleaning Up PR Mess With Fourth IPO Go-Round
October 7th, 2011 by PRNEWSIn its fourth revision to its IPO, Groupon included CEO Andrew Mason’s internal memo to employees, which put the company in hot water with the Securities and Exchange Commission.
8 Steps Universities Should Take in Response to New Gun Laws
October 7th, 2011 by PRNEWSWhile the courts clear the way for gun possession on state campuses, the affected colleges should take steps now to calm fears in their communities.
Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit
October 6th, 2011 by PRNEWSMore than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.
ESPN Hesitates, Then Drop-Kicks Hank
October 6th, 2011 by PRNEWSCountry singer Hank Williams Jr. used the "H" name in reference to President Obama, but it’s ESPN that’s under fire.