Stories by PRNEWS

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.

When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.

Reaching consumers through a combination of paid, owned and earned media (POE)—viewed through the framework of a dating relationship—can help brands build trust with their targets.

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives.

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.

â–¶ Customers Throw Down Gauntlet: Consumers in major countries around the globe are demanding a higher level of responsibility from companies in dealing with societal issues, and consumers are already using their own spending and… Continued

â–¶ Customers Throw Down Gauntlet: Consumers in major countries around the globe are demanding a higher level of responsibility from companies in dealing with societal issues, and consumers are already using their own spending and… Continued

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.