Stories by PRNEWS

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

A Crowdsourcing Misfire From Moleskine

October 21st, 2011 by

Moleskine’s call for entries for a design contest has alienated a segment of its customer base.

PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

October 21st, 2011 by

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed.

PR News Q&A With Priya Ramesh: Solving the Mysteries of Facebook’s News Feed and Recruiting Social Media Champions

October 21st, 2011 by

The director of social media strategy at CRT/tanaka and PR News Facebook Conference presenter reveals the most common misconception communicators have about Facebook’s revamped News Feed.

Request for Free Labor Comes With a Price for Obama Campaign

October 20th, 2011 by

A poster design contest produces an expected outcome for the Obama team.

Air India Strands Passengers While Being Stingy With Information

October 19th, 2011 by

When passengers on board an Air India flight from Mumbai to London were stranded for nine hours at an airport 45 miles from their destination, the airline did nothing. Literally.

Employees-First Approach Drives Apple’s Jobs Memorial

October 19th, 2011 by

Apple scored an internal communications win when it closed all of its retail locations so employees could watch the company’s Steve Jobs memorial.

Did the PRSA Take the Right Conference Stand Against O’Dwyer?

October 18th, 2011 by

Should the PRSA have let longtime media nemesis Jack O’Dwyer cover its International Conference in Orlando?

Advances in Crisis Communications Tied to Social and Natural Upheavals 

October 18th, 2011 by

At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.

Are Communications Execs Losing Interest in Social Media?

October 17th, 2011 by

A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.