Stories by PRNEWS

Can Olympus’ Newest Leader Restore Confidence?

October 26th, 2011 by

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

Seeking to Break Political Fall, Obama Opens Tumblr Account

October 25th, 2011 by

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Real-World Mobile Engagement Strategies for Nonprofits

October 25th, 2011 by

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.

Rice Admits to PR Misstep During Katrina Disaster

October 24th, 2011 by

Condoleezza Rice wrote in her new memoir that she regrets having gone to New York for a holiday during Hurricane Katrina.

Dr Pepper Ten Targets Men, Alienates Women

October 24th, 2011 by

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.

PR News Q&A: Cohn & Wolfe’s Brad McCormick on Cultivating a Twitter Following

October 24th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Cohn & Wolfe’s Brad McCormick discusses the importance of developing a long-term Twitter strategy.

PR News Q&A: Cohn & Wolfe’s Brad McCormick on Cultivating a Twitter Following

October 24th, 2011 by

In advance of PR News’ November 10 Twitter Conference in Las Vegas, Cohn & Wolfe’s Brad McCormick discusses the importance of developing a long-term Twitter strategy.

Perry’s Media Coverage is Well-Toned

October 24th, 2011 by

At the beginning of October, presidential hopeful Rick Perry’s media coverage was the most positive among Republican candidates—but that likely changed when Mitt Romney made a charge. Obama? Not good news for the incumbent’s communicators.