Stories by PRNEWS

Despite a dramatic increase in the number of PR graduate programs in the U.S. since 2000, the PR industry is split on whether a master’s degree is important for hiring decisions.

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

MobileCause CEO Douglas Plank provides three examples of how nonprofits can incorporate mobile strategies into their campaigns for an added giving boost.

Condoleezza Rice wrote in her new memoir that she regrets having gone to New York for a holiday during Hurricane Katrina.

A tongue-in-cheek, "manly" ad campaign for the new 10-calorie soft drink from Dr Pepper has backfired.