Stories by PRNEWS

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics.

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected.

Financial services firm Raymond James is now providing compliant social media access to its advisers, demonstrating the expansion of social media activities across all types of organizations.

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

Tackling measurement strategies and connecting with journalists are two key areas in which PR practitioners feel they need more training.

After a pregnant mother and her husband were arrested for shoplifting at a Safeway and had their daughter taken away, the supermarket chain eventually decided not to press charges.